Location: LA (Remote) or NYC - Hybrid (M,T,Th in office, W, F remote), Office is located in SoHo. Type: Full-time

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About Jones

Jones provides holistic support to create a healthier relationship with nicotine. We combine FDA-approved nicotine replacement therapy (NRT) mints with digital behavioral support and community to offer nicotine users a stylish and effective way to quit or cut back.

We're Series A-funded, have already helped over 100,000 Quitters, and are growing fast. Jones sits at a rare and powerful intersection between consumer culture, behavioral health, and pharmaceuticals—a space that demands both creativity and rigor. Our team thrives on complex challenges, turning a generational public health issue into a category-defining brand.

Nicotine addiction affects nearly 1 in 3 Americans ages 20-40. The tools to address it haven't meaningfully evolved in decades. We're changing that, and the market is responding. If you want to work on a problem that matters, in a category poised for massive growth, with a brand people actually love, Jones is where you want to be. We're just getting started.

About the Role

We’re looking for a VP of Marketing to lead Jones through its next phase of growth—owning how the brand shows up in the world and how it scales. This role will own and manage our Brand and Growth Marketing teams, with responsibility for ensuring those functions operate as a single, cohesive system.

What does success look like for you in 12 months?

  1. Jones is a brand that nicotine users ages 25-40 recognize and want to be associated with.
  2. You are a key leader at Jones, owning core metrics and meaningfully contributing to our success.
  3. Performance and brand teams are running as a cohesive unit under your guidance.
  4. Retail velocity is up because the in-store story is finally as good as the product. You did that.

Key Responsibilities

Leadership & Team Building