Background & resources

<aside> 💬 We currently have one text program for all quitters who take our quiz, and it does not account for your individual quit date or goals. We send daily prompts, and when the customer replies, our ChatGPT-powered chatbot, Coach Jones, can answer dynamically.

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1. Existing script:

2. Jones Voice & Tone Guide:

   JONES_BRAND MESSAGING - FINAL.pdf

3. Un-used draft including ideas for pre-quit content and other messaging banks:

Project Scope

1. Update pre-quit content so that we tailor messages to the customer’s quit date
2. Update 30-day content starting on quit date. Once the customer hits their quit date, all customers will be on the same track.
3. Add content for days 32-60. Does not need to be daily. Maybe 3-times a week for weeks 5/6 and twice a week for weeks 7/8

Future Project Scopes

1. Create a track for smokers (same content, just switch vaping to smoking)
2. Create different tracks for gradual quitters compared to strict quitters

Things to keep in mind

• Jones should be your cool older sibling or camp counselor - you see them as a friend, but also trust and respect their advice/experience
• Consider how we may want to include more images or videos
• Consider how we can further encourage app use
• Consider how we can add more advice from the community, social proof, and motivation (current program is habit-heavy)

Delivery Timeline

• Review 1: Date TBD